Whole Foods’ Sushi Case Adds Vegan Tomato Tuna

Vegan brand Ocean Hugger will expand distribution of its tomato-based Ahimi tuna to the fish-filled sushi cases of Los Angeles and New York Whole Foods Markets.

Select Whole Foods Markets in Los Angeles and New York will add vegan seafood company Ocean Hugger Foods’ vegan tuna to its sushi cases this week.

Ocean Hugger founder James Corwell created “Ahimi” (a tomato-based substitute for raw tuna) after visiting a fish market in Tokyo and witnessing the mass scale in which tuna are killed.

The company’s CEO David Benzaquen says that Ahimi can be used much like raw tuna in sashimi and poke bowls. Last year, New York City-based eatery Fresh and Co. became the first company to prepare dishes with the tomato-based sushi, which is now also available through vegan meal delivery service Veestro—which uses the product in its Ahimi Poke Bowl.

Early next year, the brand plans to debut new products such as “Sakimi” (a carrot-based salmon) and “Unami” (an eggplant-based eel).

Whole Foods Market Inc. is an American supermarket chain exclusively featuring foods without artificial preservatives, colors, flavors, sweeteners, and hydrogenated fats.

On August 23, 2017, it was reported that the Federal Trade Commission approved the merger between Amazon.com and Whole Foods Market. The following day it was announced that the deal would be closed on August 28, 2017.

Whole Foods Market only sells products that meet its self-created quality standards for being “natural”, which the store defines as: minimally processed foods that are free of hydrogenated fats as well as artificial flavors, colors, sweeteners, preservatives, and many others as listed on their online “Unacceptable Food Ingredients” list.

Whole Foods Market has also announced that it does not intend to sell meat or milk from cloned animals or their offspring, even though the U.S. Food and Drug Administration (FDA) has ruled them safe to eat.